Sprint 2015 MBA Publications: Social Media Blunders Project Publications

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Students/Publications

Tselmeg Batsuuri Topic: J.P. Morgan Publication Title/Link: The Strange Case of The Evil Queen Expecting a Compliment From Her Mirror: An Analysis of a Social Media Lesson Learned The Hard Way by J.P. Morgan

Macy Burke Topic: Epicurious Publication Title/Link: The Strange Case of Epicurious’ Epic Fail: An Analysis of a Social Media Lesson Learned The Hard Way by Epicurious

Ronald Champagne Topic: Florida State University Publication Title/Link: The Strange Case of #Askjameis: An Analysis of a Social Media Lesson Learned The Hard Way by Florida State University

Kaitlyn Fickle Topic: Disney Publication Title/Link: The Strange Case of Arendelle Takes Norway: An Analysis of a Social Media Lesson Learned The Hard Way by Walt Disney World

Stephen Garrett Topic: SpaghettiOs (brand of the Campbell Soup Company)Publication Title/Link: The Strange Case of Spaghettios The Humanity!: An Analysis of a Social Media Lesson Learned The Hard Way by Campbell’s Soup Company

Jennifer Jarreau Topic: Pearl Izumi Publication Title/Link: The Strange Case of a Shoe Ad Killing Man’s Best Friend: An Analysis of a Social Media Lesson Learned The Hard Way by Pearl Izumi

Kimberly Jasper Topic: McDonald's Publication Title/Link: The Strange Case of #Mcdstories, The Hashtag Gone Bash-tag: An Analysis of a Social Media Lesson Learned The Hard Way by Mcdonald’s

Megan Juneau Topic: LG Publication Title/Link: The Strange Case of Lg’s Failed Mockery of The iPhone: An Analysis of a Social Media Lesson Learned The Hard Way by Lg Electronics

Laura Langberg Presentation Date: Thursday, March 12Topic: Carnival Cruise Lines Publication Title/Link: The Strange Case of The Carnival Crisis: An Analysis of a Social Media Lesson Learned The Hard Way

James Lapeyrouse Topic: MicrosoftPublication Title/Link: The Strange Case of Microsoft’s Creative Director, Adam Orth’s Always On—deal with It Controversy: an Analysis of a Social Media Lesson Learned The Hard Way by Microsoft

Reice Matherne Topic: American Apparel Publication Title/Link: The Strange Case of an Explosive Tumble: An Analysis of a Social Media Lesson Learned The Hard Way by American Apparel

Phuong Nguyen Topic: Malaysian Airlines  Publication Title/Link: The Strange Case of My Ultimate Bucket List Campaign - Too Soon!: An Analysis of a Social Media Lesson Learned The Hard Way by Malaysia Airlines System

Iana Obolenska-Moran Topic: American Red Cross Publication Title/Link: The Strange Case of How The Red Cross Managed to Turn Twitter Disaster Into a Fundraiser: An Analysis of a Social Media Lesson Learned The Hard Way by Red Cross

Jessica Reid Topic: MasterCard Publication Title/Link: The Strange Case of #Pricelesssurprises: An Analysis of a Social Media Lesson Learned The Hard Way by Mastercard

Lindsay Rushing Topic: The New York Mets Publication Title/Link: The Strange Case of The Mets’ Twitter Fail: An Analysis of a Social Media Lesson Learned The Hard Way by The New York Mets

Jason Soto Topic: Skittles Publication Title/Link: The Strange Case of The Unfiltered Side of The Rainbow: An Analysis of a Social Media Lesson Learned The Hard Way by Skittles

Lucas Stowe Topic: Molson CoorsPublication Title/Link: The Strange Case of When Promotional Partying Goes Wrong: An Analysis of a Social Media Lesson Learned The Hard Way by Molson Coors Brewing Company

Brandon Surrency Topic: DiGiorgno's Pizza Publication Title/Link: The Strange Case of Digiorno and The Great Marketing Fail!: An Analysis of a Social Media Lesson Learned The Hard Way by Digiorno

Erin Sykes Topic: Kenneth ColePublication Title/Link: The Strange Case of The &Ldquo;hijacking” Of #Cairo: An Analysis of a Social Media Lesson Learned The Hard Way by Kenneth Cole Productions, Inc

Ashley Terrell Topic: Home DepotPublication Title/Link: The Strange Case of Monkey Tweets: An Analysis of a Social Media Lesson Learned The Hard Way by Home Depot

Shawn Thibodeaux Topic: F & R AutoPublication Title/Link: The Strange Case of Hanger Management - Don’t Assault The Pizza Deliveryman: An Analysis of a Social Media Lesson Learned The Hard Way by F & R Auto Sales Inc

McKay Wilkinson Topic: K-mart tweet concerning the Newtown shootingPublication Title/Link: The Strange Case of an Embarrassing Self-promotional Hashtag: An Analysis of a Social Media Lesson Learned The Hard Way by Kmart

Matthew Winner Topic: The NYPDPublication Title/Link: The Strange Case of Positivity Turned Into Brutality: An Analysis of a Social Media Lesson Learned The Hard Way by The New York Police Department