Spring 2015 - MBA Student Executive Book Summary and Analysis Publications

Name

Tselmeg Batsuuri Title: Youtility: Why Smart Marketing Is about Help Not Hype Publication Title/Link: An Executive Book Summary and Analysis of Youtility by Jay Baer

Macy Burke Title: Contagious: Why Things Catch On   Publication Title/Link: An Executive Book Summary and Analysis of Contagious by Jonah Berger

Ronald Champagne Title: The First Mile: A Launch Manual for Getting Great Ideas into the Market Publication Title/Link: An Executive Book Summary and Analysis of The First Mile by Scott D. Anthony

Kaitlyn Fickle Title: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Publication Title/Link: An Executive Book Summary and Analysis Creativity Inc. by Ed Catmull with Amy Wallace

Stephen Garrett Title: Overworked and Overwhelmed: The Mindfulness Alternative Publication Title/Link: An Executive Book Summary and Analysis of Overworked and Overwhelmed by Scott Eblin

Jennifer Jarreau Title: Hooked: How to Build Habit-Forming Products Publication Title/Link: An Executive Book Summary and Analysis Hooked by Nir Eyal

Kimberly Jasper Title: A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas Publication Title/Link: An Executive Book Summary and Analysis of a More Beautiful Question by Warren Berger

Megan Juneau Title: #GIRLBOSS   Publication Title/Link: An Executive Book Summary and Analysis #Girlboss by Sophia Amoruso

Laura Langberg Title: The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Publication Title/Link: An Executive Book Summary and Analysis of The Dragonfly Effect by Jennifer Aaker and Andy Smith

James Lapeyrouse Title: Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans Publication Title/Link: An Executive Book Summary and Analysis of Think Like a Rock Star by Mack Collier

Reice Matherne Title: How Google Works Publication Title/Link: An Executive Book Summary and Analysis of How Google Works by Eric Schmidt and Jonathan Rosenberg

Phuong Nguyen Title: How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits Publication Title/Link:An Executive Book Summary and Analysis of How to be a Power Connector by Judy Robinett

Iana Obolenska-Moran Title: Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds Publication Title/Link:

Jessica Reid Title: Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Publication Title/Link: An Executive Book Summary and Analysis of Smartcuts by Shane Snow

Lindsay Rushing Title: Overwhelmed: Work, Love, and Play When No One Has the Time Publication Title/Link: An Executive Book Summary and Analysis of Overwhelmed by Brigid Schulte

Jason Soto Title: Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One Publication Title/Link: An Executive Book Summary and Analysis of Smartcuts by Shane Snow

Lucas Stowe Title: UnMarketing: Stop Marketing. Start Engaging Publication Title/Link: An Executive Book Summary and Analysis of Unmarketing by Scott Stratten

Brandon Surrency Title: Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation Publication Title/Link: An Executive Book Summary and Analysis on Open Data Now by Joel Gurin

Erin Sykes Title: What Happens in Vegas Stays on YouTube Publication Title/Link: Executive Book Summary and Analysis What Happens in Vegas Stays on YouTube by Erik Qualman

Ashley Terrell Title: The Power of Habit: Why We Do What We Do in Life and Business Publication Title/Link: An Executive Book Summary and Analysis of The Power of Habit by Charles Duhigg

Shawn Thibodeaux Title: Trust Me, I’m Lying: Confessions of a Media Manipulator Publication Title/Link: An Executive Book Summary and Analysis of Trust Me, I Am Lying by Ryan Holiday

McKay Wilkinson Title: Things a Little Bird Told Me: Confessions of the Creative Mind   Publication: An Executive Book Summary and Analysis of Things a Little Bird Told Me by Biz Stone (http://bit.ly/1KZREyz)

Matthew Winner Title: So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love Publication Title/Link: An Executive Book Summary and Analysis: So Good They Cant Ignore You by Cal Newport